Recently I trained a team member with marketing cloud and stating the obvious I love sharing knowledge. I thought hard enough to explain Salesforce Marketing Cloud in a simple term.
Here are the three words I have chosen to explain marketing functionality as easy as possible in simple words: Input, Process, and Output.
With Marketing Cloud, we input content data and/or data records in the form of lists, groups, data extensions (tables), using numerous available tools to produce great website landing pages, email & social media campaigns and analytical reports on campaign ROI.