What is it …
Data Extension is additional data table for subscriber extended attribute information.
How many types …
3 Types: Standard, Filtered, and Random
How do we fill …
- Uploading file from desktop
- Uploading file from FTP folders
- By connecting to database, SQL and Salesforce
- Via API calls
When do we use …
- Large volume of subscriber records( > 500K)
- Faster imports
- Data with relationship or flexible subscription
- Sending messages
- Triggered actions based on data
- Using the SOAP API
Data extension is very powerful Salesforce Marketing Cloud component to store subscribers data.
