With over 2 decades of vast experience in IT consulting working with different IT tools we’ve honed our expertise in understanding and importance of features in IT tools that empower the users.
Our experienced Salesforce team has identified one such standard feature in Salesforce Data Cloud i.e., Data Explorer which has few limitations, and developed a Custom Lightning Component “Data Pathfinder” which will overcome these limitations and empower the users experience while using it.
Salesforce Data Cloud Web SDK Accelerator
An accelerator which helps businesses to track and capture anonymous user’s website interactions, convert these anonymous users to known users along with online behaviour (website actions, page navigation, activity) on their website.
Eventually this captured data can be utilised as one of the data sources in Salesforce Data Cloud to generate unified customer information along with other disparate business sources data to provide hyper personalised customer experiences to customers.
Problem
Most businesses do not have a system or mechanism to track and capture a visitor’s or customer’s website interactions. Lack of such system makes it difficult to understand user behaviour, identify areas for improvement, and optimize the customer journey.
Systems cannot:
Track and capture an anonymous user’s website interactions. - Convert an anonymous user to known user of the website upon user registration.
- Track and capture the user’s website behaviour (Page Navigation, Website actions, activity)
Solution Overview
Salesforce Data Cloud has out of the box feature known as Web SDK Connector which can be customised to track and capture user behaviour
- Track and capture an anonymous user’s website interactions with a record id.
- Upon registration this converts this anonymous user into known user.
- Comprehensively track the user’s online behaviour (website actions, page navigation, activity)
Solution Benefits
- Tracking and capturing user behaviour helps better understanding the customer and build profile.
- Gain better insights about user’s interests and preferences.
- Helps to personalise offerings, products and services to better meet the customer needs.
- Improves the conversion rates.
- Helps in avoiding duplication of website visitor’s data.
