With over 2 decades of vast experience in IT consulting, we’ve honed our expertise in understanding the unique challenges faced by the real estate industry. Our seasoned Salesforce team has collaborated with clients, leveraging the power of Salesforce platform clouds to solve complex problems and drive success.
Armed with this deep industry knowledge, we’ve crafted an innovative accelerator that combines the power of Salesforce AI and Data Cloud. This accelerator is tailor-made for real estate companies, promising unparalleled success. Let us empower your business journey!
Prophecy - A Salesforce AI & Data Cloud Accelerator for Real Estate Industry
Prophecy is an accelerator which helps real estate businesses to overcome data challenges and boost their customer experiences by seamlessly merging data from various disparate sources, consolidating customer information using the comprehensive data platform from Salesforce i.e., Salesforce Data Cloud. It also provides AI powered enhanced insights which will enable informed decision making leading to operational efficiency, empowering the business to achieve great success.
Challenge
Real Estate Industry IT Challenges:
Data residing in disparate systems, hindering seamless information flow and decision-making processes.- Outdated data leading to obsolete sales and marketing information, resulting in a ineffective sales and customer experience for potential buyers.
- Prolonged time-to-market to introduce new products/services, because of inefficient operational processes.
- Data siloes, isolated pockets of information, leading to privacy and security challenges for both users and the organization.
- Insufficient business intelligence stemming from incomplete and inconsistent data, hindering effective decision-making.
- No system to track and capture customer web and online interactions (visits, clicks, actions, social media, customer reviews etc.) to build insights about customer to personalize experience.
Solution Overview
Prophecy an accelerator developed using Salesforce AI & Data Cloud, seamlessly merges data from various disparate sources, consolidates customer information, leading to hyper personalisation of customer services. AI powered enhanced insights based decisions lead to operational efficiency and success.
- Prophecy can track buyer behaviour and interactions on the website which helps in analysing customer engagement, preferences, and transactions to enable data-driven decision-making to quickly create new products/services for great buyer experience.
- With marketing cloud connector for Data Cloud, the prospective buyer’s email actions (email clicks, opens, unsubscribe) data is recorded, this helps to customise, personalise campaigns and next actions for the buyer.
- Solution has real-time buyer insights for the business with calculated insights, which empowers them to make informed decisions and enhance overall buyer engagement.
- By leveraging comprehensive insights, personalized interactions, and targeted marketing, solution optimized buyer relationships for enhanced success.
Solution Benefits
- Improved Campaign Effectiveness with the help of personalised campaigns based on the unified customer profile
- Higher Conversion Rate of leads to customers due to improved personalisation.
- Reduced time to introduce new products to the market with 360-degree data view
- Increase in Average upsell value, overall sale value with the help of customer website activity tracking
- Increase in Upsell revenue by channel thanks to the customer behaviour tracking.
- Improved customer Satisfaction score with the help of Customer 360 view
- With unified customer profile, all the customer interactions were readily available for the case officers to quickly and efficiently resolve Cases
