With over 2 decades of vast experience in IT consulting, we’ve honed our expertise in understanding the unique challenges faced by the ecommerce industry. Our seasoned Salesforce team has collaborated with clients, leveraging the power of Salesforce platform clouds to solve complex problems and drive success.
Armed with this deep industry knowledge, we’ve crafted an innovative accelerator that combines the power of Salesforce AI and Data Cloud. This accelerator is tailor-made for ecommerce companies, promising unparalleled success. Let us empower your business journey!
ECHO – Extracting Customer Habits and Optimising Outreach – A Salesforce AI & Data Cloud Accelerator for E-commerce Industry
An accelerator which helps ecommerce businesses to provide hyper personalised customer experiences to its customers by seamlessly merging data from various disparate sources, consolidating customer information using the comprehensive data platform from Salesforce i.e., Salesforce Data Cloud. It also provides AI powered enhanced insights which will enable informed decision making leading to operational efficiency, empowering the business to achieve great success.
Problem
E-commerce Industry IT Challenges:
Fragmented data spread across multiple systems and platforms, leading to data siloes and inefficiencies in data management.- Integrating and unifying data from disparate sources pose significant challenges, making it difficult to gain a comprehensive view of customers, products and operations.
- Limited visibility into customer online behaviour and interactions (actions, visits, clicks, preferences, purchase history, reviews) across channels hinders personalized marketing efforts and effective customer engagement strategies.
- Inefficient processes and disparate systems result in longer time-to-market for new products or services, limiting agility and responsiveness to market demands.
- Incomplete or inaccurate data leading to poor business insights and decision-making, hindering strategic planning and growth opportunities.
Solution Overview
Echo an accelerator developed using Salesforce AI & Data Cloud, seamlessly merges data from various disparate sources, consolidates customer information. This has allowed for hyper personalisation of customer services. AI powered enhanced insights based decisions lead to operational efficiency and success.
- ECHO tracks online behaviour and interactions of your customers on the website. This helps in creating hyper personalised customer experiences.
- With Marketing cloud connector for Data Cloud, the prospective buyer’s email actions data is recorded, which helps in customising and personalising the campaigns and next actions for the customer.
- With real-time buyer insights, derived from calculated insights, business teams can access valuable information, enabling informed decision-making and enhancing overall customer engagement.
Solution Benefits
- Integrated multi source data and created unified customer information
- Understand buyer behaviour and interaction from various channels
- Enabling marketing team to deliver more impactful campaigns.
- Automate and run intelligent Journeys / campaigns.
- Using generative AI, instantly personalized visual content
- Adopt data-driven strategies for enhanced customer engagement.
- Provide Real time buyer insights to business team.
