Unifying customer data for personalised Customer Commerce Experience
Over the recent years more and more customers are moving towards online shopping and E-commerce business are playing catch up with the customers to provide them personalised 360 customer experiences.
- 56% likely increase in E-commerce sales and global retail online sales are expected to reach $8.1 trillion by 2026.
With the industry pegged to explode many businesses unfortunately are still struggling with a multitude of challenges that can impede growth and success. From fragmented data siloes and disparate systems to inefficient processes and incomplete insights, navigating the complexities of e-commerce requires innovative solutions.
Fortunately, Salesforce offers a powerful combination of tools with Salesforce Data Cloud that can revolutionize the way e-commerce businesses operate.
Challenges in the E-commerce Industry:
- Data Siloes and Disparate Systems: E-commerce businesses often struggle with fragmented data spread across multiple systems and platforms, leading to data siloes and inefficiencies in data management.
- Data Unification Challenges: Integrating and unifying data from disparate sources poses significant challenges, making it difficult to gain a comprehensive view of customers, products, and operations.
- Inability to Track Customer Behaviour: Limited visibility into customer behaviour and interactions across channels hinders personalized marketing efforts and effective customer engagement strategies.
- Longer Time to Market New Products/Services: Inefficient processes and disjointed systems result in longer time-to-market for new products or services, limiting agility and responsiveness to market demands.
- Poor Business Insights Based on Incomplete Data: Incomplete or inaccurate data leads to poor business insights and decision-making, hindering strategic planning and growth opportunities.
Harnessing the Power of Salesforce Data Cloud:
In the ever-evolving landscape of e-commerce, success hinges on the ability to harness the wealth of data available and turn it into actionable insights. Enter Salesforce Data Cloud, a game-changer for the e-commerce industry. Let’s explore how Salesforce Data Cloud can revolutionize the e-commerce experience:
- Integrate Multi-Source Data and Create Unified Customer Information:
80% of customers are more likely to buy from companies that offer personalised experiences
Salesforce Data Cloud seamlessly integrates data from multiple sources, allowing e-commerce businesses to create a unified view of their customers. By consolidating data from various touchpoints, businesses gain a comprehensive understanding of customer preferences, behaviours, and purchase history.
- Understand Buyer Behaviour and Interaction from Various Channels:
E-commerce Businesses can gain insights into buyer behaviour and interactions across multiple channels. Whether it’s website visits, social media engagement, or email interactions, businesses can track customer journeys and tailor their strategies accordingly.
- Increase In-store Sales Process and Efficiencies:
10-15% likely increase in conversion rates of customers with personalization
By leveraging unified customer data, e-commerce businesses can enhance in-store sales processes and efficiencies. Armed with insights into customer preferences and purchase history, sales teams can deliver personalized recommendations and streamline the purchasing journey.
- Enable Marketing Team to Deliver More Impactful Campaigns:
It empowers marketing teams to create more impactful campaigns by providing access to rich customer insights. With a deep understanding of customer preferences and behaviours, marketers can craft targeted campaigns that resonate with their audience and drive engagement.
- Automate and Run Intelligent Journeys/Campaigns:
78% of consumers have chosen, recommended or paid more for a brand that provided personalised experiences
Through automation and intelligent journey orchestration, e-commerce businesses can deliver personalized experiences at scale. Salesforce Data Cloud enables businesses to automate customer journeys and campaigns based on real-time data, ensuring relevance and timeliness.
- Use Generative AI for Instantly Personalized Visual Content:
Leveraging generative AI capabilities, e-commerce businesses can create instantly personalized visual content. From product recommendations to customized imagery, Salesforce Data Cloud enables businesses to deliver visually compelling experiences tailored to individual preferences.
- Adopt Data-Driven Strategies for Enhanced Customer Engagement:
With Salesforce Data Cloud, e-commerce businesses can adopt data-driven strategies for enhanced customer engagement. By leveraging data insights, businesses can personalize interactions, anticipate customer needs, and foster deeper connections with their audience.
- Provide Real-time Buyer Insights to Business Teams:
Salesforce Data Cloud provides real-time buyer insights to business teams, enabling them to make informed decisions on the fly. From inventory management to pricing strategies, businesses can leverage real-time data to optimize operations and drive growth.
In conclusion, Salesforce Data Cloud is a game-changer for the e-commerce industry, empowering businesses to unlock the full potential of their data and deliver exceptional customer experiences. By integrating multi-source data, understanding buyer behavior, and enabling personalized interactions, Salesforce Data Cloud enables e-commerce businesses to thrive in today’s competitive landscape.
POC ALERT:
Our AI & Data Cloud COE team has developed a proof-of-concept (POC) for e-commerce Industry ECHO – Extracting Customer Habits, Optimizing Outreach which showcases how Salesforce Data Cloud can address these e-commerce challenges. Through our POC, prospective customers can experience firsthand how Salesforce Data Cloud empowers e-commerce businesses with unified customer data and AI-powered personalization.
In the next article we will talk about the ECHO – Extracting Customer Habits, Optimizing Outreach the Salesforce Data Cloud POC. Connect with us on LinkedIn – Megnity Technologies to learn more about how E-commerce industry can benefit from personalized customer commerce experiences as well as other interesting Salesforce knowledge articles.
Ready to revolutionize your e-commerce strategy? Contact us at info@megnity.com.
