Salesforce Marketing Cloud (SFMC) is one of the most popular cloud-based digital marketing and analytics application providing marketers a fully integrated solution for developing robust campaigns, data and customer journeys – incorporating the use of email, mobile, social media, and personalization through data and analytics.
Email Studio: Helps to create highly personalised emails with simple drag and drop options and target the right audience by delivering promotional, transactional and triggered messages
Journey Builder: Empowers customer experience with 1 to 1 journeys across multiple channels by delivering personalized content on right time
Marketing Cloud Personalisation (Interaction Studio):
Interaction Studio is a Marketing Cloud solution that enables companies to deliver contextually relevant experiences in real-time across their channels. Interaction Studio reacts to the real-time behaviour of consumers as they interact with a brand’s owned channels, including online through email, social, and mobile, and offline via in-store or kiosks.
